We spoke to Head of Brand Partnerships UK at LTK, India Sehmi about her jewellery stories. Equipped with a disposable camera, she took us on a day in her life.
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Tell us about yourself
I’m a Londoner in my late twenties living with my now fiancé, James. I have Indian and Jewish heritage and grew up in Oxford. My day job is heading up the UK Brand Partnerships team at the tech and digital marketing platform, LTK - where I oversee influencer marketing strategies for 100s of brands globally. On the side, I create content and share it across my three Instagram handles spanning lifestyle (@theindiaedit), fashion (@themirroredit) and interiors (@theinteriorsedit). I love beautiful places and things, really good food and gold jewellery. -
What inspires your love of interiors and tablescapes?
I’ve always felt compelled to create personal and homey environments wherever I’ve been - I am really impacted by my environment either positively or negatively so I always aim for the former. In Feb of 2020 I attended the most inspiring interiors talk with the founder of Studio Duggan, Tiffany, which sparked my love of interiors. That year I was able to redecorate my flat as friends moved out and James moved in. It’s been so fun to build our home.
The tablescaping began when my old housemate and best friend Leila (@byleilagodfrey) and I used to host Supperclubs in 2018. In 2020, it was such a lovely way to make lockdown meals more special and it’s just continued from there as something that brings me joy. I’ve built quite the collection of tableware!
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How do you find balance between a 9-5 career and your life as a content creator?
It’s a juggle / struggle! I’m so grateful for the flexibility that working from home brings - it allows me to be much more productive and maximise my time. I wish I had more time for both roles, but right now I am so lucky to be able to do both and will continue for as long as I can! They each engage different parts of my brain and I absolutely love the team I work with in my day job.
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You are an avid traveller, where is on your list this year and what are you looking forward to the most?
My list is never ending as I’m always on the lookout for gorgeous spots to visit. This Easter we finally headed on an LA trip that we’d originally planned for 2020. It was absolute heaven - we had the best time.
James spent a year abroad in Jordan so I’d love to visit there with him and see the places he’s always talked about such as the Wadi Rum desert and his favourite falafel stand! Other than that I’m very excited to explore more of Italy with trips to Lake Como and Puglia planned. I always try to squeeze in some winter sun too - the winters are too long here!
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If you could only wear one thing ever again, what would it be and why?
Probably an oversized blazer - I just think they work for so many occasions, whether work or play. You always look pulled together, but quite effortless too. -
What is your first jewellery memory?
In the Sikh culture it’s customary to wear a simple steel bracelet called a Kara. I remember that my Indian grandmother brought my sister and I silver ones from the Golden Temple in Amritsar, India. -
Is there a piece of jewellery that is particularly special to you? If yes, why?
I’ve got to say my engagement ring! I’d given James a few pointers about what I liked and what suited me and he absolutely nailed it. I couldn’t work out whether I was more shocked that he proposed or that I loved the ring that he designed. I still can't stop staring at it. -
Who are women who inspire you in your life?
Firstly, the women in my family - they’re so supportive and loving. My maternal grandmother is almost 90 and is so full of life, it’s incredibly inspiring to see. I have so many amazing female friends that are all doing such interesting things and cheering each other on. Through my content creation work I’m always so grateful to meet such wonderful women all powering their own businesses, it’s been so gratifying to bring some of these women together too. There is no end to inspiration in my life! -
How would you describe your style?
Chic, elevated, wearable. I can go either way in terms of feminine and masculine silhouettes and styles. I try to buy things that are timeless and I’ll wear time and again.
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When you think of Daphine what comes to mind?
I feel like it really aligns with my style as I’d use many of the same words! What I love about Daphine is that the jewellery is so thoughtfully crafted and unique, yet it’s so well priced. I love the vintage influence - it gives it so much charm.
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What are some of the lessons you have learned over the last year?
To be grateful for all the little things, focus on the positives and prioritise things that make you feel good.