At Daphine we are committed to protecting and respecting your privacy. We collect your personal data when you place an order and sign up for our marketing communications, or browse our website.

The data we collect includes details you provide to us, such as your given name and surname and your shipping and billing addresses. We also collect data regarding your shopping habits and the pages and products you have viewed from your use of the website. We use this data to:

Take your orders, process your payments and deliver the items you have purchased; provide any additional services you have requested, such as our marketing communications; give you access to services reserved for registered users.

Provide you with help and assistance via our Customer Care team; personalize your visit to the website and ensure that content from our site is presented in the most effective manner for you and for your computer.

Under the EU’s General Data Protection Regulation (the “GDPR”), we must have a valid legal basis to process your data. In most instances, we will process your data because we have a contract with you e.g. to deliver your purchases. We use contact information to respond to your inquiries, send you information as part of the services, and send you marketing information (for as long as you do not opt-out). We use your email address to send you marketing (newsletters), unless you indicate a preference to opt-out and for general updates on your account. You can opt out of marketing communications at any time by clicking on the “unsubscribe” link in them.

We will not retain your personal data for longer than is necessary to fulfil the purposes for which you provided that personal data, unless the law permits or requires that we retain it for longer. The retention period varies depending on the purpose of the processing. For example, the data collected during your purchase of goods on www.shop-daphine.com is retained in accordance with local tax law (seven years in the UK), while the data used to send you our marketing communications is retained until you ask to be unsubscribed.

Under the GDPR, you have the right to:

Know what personal data of yours we are processing, where that data came from and how we are using that data; ask us to update, correct or supplement the data we hold about you; withdraw consent for processing for a specified purpose; ask us to delete or erase your data from our systems; limit or oppose our processing of your data; ask us to supply the personal data we hold about you in an easy readable electronic format, or transfer that data direct to a third party nominated by you.

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

Payment:

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service or Privacy Statement.

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.

In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

We, along with any service providers and other third parties we work with, place cookies any time you visit our website or open emails sent to you after you subscribe to our newsletters, in order to reach you with marketing content tailored to you based on your online activity. For example, we assess and identify the ads that are clicked on most often, and whether those clicks lead users to make better use of our features and services. If you do not wish to receive such ads, you have the option to “opt-out” by going to https://www.aboutads.info,https://preferences-mgr.truste.com/or, if you’re located in the European Union, at https://www.youronlinechoices.eu.It is important to understand that opting out in this way does not mean you will not receive any ads; it just means that you will not receive ads from such companies that have been tailored to you based on your activities and inferred preferences. List of third-party tools and services:

• Google Ads Manager: We use Google Ads Manager to manage and optimize our online advertising campaigns. Google Ads Manager may collect and process user data for targeting and analytics purposes. Please refer to Google's Privacy Policy for more information on how they handle your data.
• Meta Ads Manager: We use Meta Ads Manager to run advertising campaigns on social media platforms. Meta Ads Manager may collect and process user data for ad targeting and analytics. Please review Meta's Data Policy for details.
• Google Analytics: We use Google Analytics to analyze website traffic and user behaviour. Google Analytics collects anonymized data such as IP addresses, browser types, and page views. For more information, see Google Analytics' Privacy Policy. If you do not wish to participate in Google Analytics, you may also download the Google Analytics opt-out browser add-on.
• Shopify: We use Shopify to host and manage our online store. Shopify provides us with e-commerce functionalities, including order processing, payment processing, and customer account management.
• Google Merchant Center: We use Google Merchant Center to manage and optimize our product listings for Google Shopping and related services.

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption.  Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Your personal data/Cookies may be used for personalization of ads. Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.

_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).

_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits

_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.

cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.

_secure_session_id, unique token, sessional

storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.

PREF, persistent for a very short period, Set by Google and tracks who visits the store and from where.

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, please contact us at info@shop-daphine.com. In all cases, please address your e-mail or letter "For the attention of the Privacy Compliance Officer'.